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Our DifferentiationThe IPO Group's focus is to help our clients win market leadership because market leaders enjoy many advantages that also-runs and marginal players could never experience or get.Winning market leadership requires insights, forethoughts, 360 degree understanding of the
market dynamics, and execution. The principals of the IPO Group have the
- breadth and competitive insights of the analysts,
- problem solving skills of the consultants,
- strategic vision of the market strategists,
- customer insights of the sales executives,
- hands-on, result orientation of the business executives,
- and the innovative and can-do spirit of the entrepreneurs.
We understand
- business and consumer buyers
buying considerations,
indirect channel and their motivations and challenges,
Internet and its power as a channel and an instant feedback mechanism
strategic partners motivations,
internal dynamics of the large (vendor) corporations
and most of all we understand
- what it take to win market leadership for companies whether they are new startup ventures or established companies getting into new markets.
We help our clients
- I
dentify market entry opportunities, define differentiated products, and select target customers.
- P
osition the technology, product, market, and the company against competition,
- O
rganize and optimize the whole product, partners, allies, and channels of distribution.
- G
ain market leadership
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