Understanding Strategic Partnership and Alliance
Scott McNeally, the Chairman of Sun Microsystem, is fond of saying that the only strategic
partners are those bringing in purchase orders. It is a vivid description that any partnership must make money for both parties. Otherwise, the partnership cannot sustain. The cost of a failed partnership includes not
only the resources and time invested to establish the partnership but also the opportunity cost – lost time window of opportunity, potential profitable partnership not pursued due to the existing constraints such as
resources or contract restrictions.
The wrong partnership can break a startup venture and severely cripple the new entry for an established company.
The IPO Group can help you assess and
evaluate the right partnership and guide you through with a checklist to establish successful partnership and alliance.